Grow Your Business By Turning Away Customers

In the Indianapolis metropolitan area, there are 65,000 companies with sales under $1 million.   65,000!  The reality is I can’t serve all these small businesses. To use my time well, and do the  right thing for my clients, sometimes the best thing to do is to turn the project over to a competitor.  I know that sounds crazy, giving up a project especially,  in a tough economy, but when it isn’t a fit, I have learned it is better to walk away. Seth Godin had a great post recently on this topic.   He argued  passing a project to someone else better prepared to handle it...