Direct Mail: Less Is More
Direct mail can be an effective way for businesses to contact current and prospective customers, especially about special offers and promotions. Some of the advantages of using direct mail are the highly targeted audience, the personalization options and the data that can be collected based on responses. Because of these benefits, it is understandable why many companies choose this type of marketing, but for a designer, this can be an extremely challenging project. The most important thing to remember when creating direct mail is that the first impression is everything. Think about it: what...
read moreSeasonal Comfort
Working with the same client over time allows us to try some different things yet stay true to their brand. We have been working with Precision Comfort of Westfield Indiana for more than a year, developing seasonal advertising campaigns. This year we mapped out a two part strategy with slightly different offers for the fall and winter promotions. Each card is mailed to about 2,500 consumers each week for an 8 week period. To create fun, eye catching cards we challenged our interns Sharaya and Heather to each work on a design. Sharaya came up with a a wonder leaf pattern for the...
read moreSnow in July
Every now and then we have are lucky enough to bring on a new client who has a good idea of what they want, challenges us with interesting assignments, and is fun to work with. Hittle Snow is exatly that type of client. Erik, the Director of Operations came to us, hoping to refresh the look for their snow removal company. A division of a more well established, and well know company (Hittle Landscape) they were hoping to carve out a distinctive identity. Erik was open to new ideas, gave us timely and useful feedback, and pushed us gently through several rounds of revisions, till...
read moreMay 6 – Random Strangers to Raving Fans
We had so much fun team teaching together last month that my sales coach, Matt Nettleton of Sandler Training Trustpointe and I will be conducing another session of our class ”From Random Strangers to Raving Fans” In this lively 3 hour session, we show you how to use a system to create the right messages for the right people at the right time. We’re going to talk about how important it is that your sales and marketing support each other. After all, the best marketing plan in the world won’t help you if you can’t seal the deal, and the best sales strategy won’t...
read moreProductive Direct Mail
We seem to be doing quite a few direct mail campaigns for client right now. While not for every business, direct mail campaigns, can be a very powerful marekting tool for many small business. However, a poorly planned campaign, can be disapointing and expensive. How do you make your campaign more effective? While design is an important component, and our designer Taylor has created some really fun designs lately, a productive campaign needs more then just good design. A productive campaign should include: A well researched, narrowly targeted list. A realistic timing schedule....
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