Two E-mails Are Better Than One

As the small business owners we work with look for new ways to drive repeat traffic to their website and convert prospects to clients we often suggest a “drip campaign.” What is a drip campaign?  Drip campaigns, are targeted email campaigns which are delivered or “dripped” to prospects at regular intervals. The daily, weekly, or monthly campaigns deliver relevant content to a select group of individuals who have “opted in” to the program.  Requiring that your receive permission to send the email insures your audience will be receptive to the messages...