There is Always Another Door
Twenty-five years ago, my boss refused to promote me from inside sales support to outside sales despite requests from clients because I was a woman. (He even told me that was the reason!) I could have tried suing and probably lost because discrimination laws didn’t apply to small, family run firms in Texas. Instead, I quit, went to grad school and embarked on a new career. Fifteen years later, I had another boss who just couldn’t visualize a woman VP. Two trips to HR and numerous letters and support calls from clients made no difference, so once again I made a change....
read moreRecession Survival Strategy – Expand Your Marketing Department!
Sound crazy? Just as you are fighting to keep the lights on and all of your employees on the payroll, I come along and suggest that you expand your marketing department. But when things slow down, increasing your marketing activitiy is the most important thing you can do, but it doesn’t have to be more expensive! In an article by Rosebeth Moss Kantor , the author suggests five smart strategies to expand your marketing department, without spending a lot more money by simply engaging everyone in your organization in the marketing effort. Several of her suggestions include looking...
read moreEconomic RoadKill
Have You Ever Watched a Deer Running? I have and they are amazingly beautiful and incredibly fast creatures. Watching a deer move, I wonder how is it possible for them to be hit by a car? Surely they have the speed to dart out of the way and avoid becoming Roadkill. And yet, every spring, you see a few scattered on the roads. Why? Because as they are running, if they catch sight of a headlights of a car, they turn and freeze. Instead of moving on, they are paralyzed by feed of impending danger. They become Roadkill. I see the same thing happening to small business owners. ...
read moreSpring Comes to Indy and the Economy Too!
I was out on an inspiration walk* the other day and noticed the first signs of spring. There amoung the clusters of dead leaves were the first signs of new growth. I realized just as spring follows winter, down cycles in the economy are followed by upswings. As farmers have done for years I will be planting this month. Kicking up my marketing activity just a notch, a little more networking and direct mail, a few experiments with my email newsletter. All of this work is designed to insure my crops are planted when summer comes. And there are signs the economy is rebounding, little...
read moreRecession Marketing
Tom Now, writing for StartUp Nation wrote an interesting post about the 20 hottest Internet Marketing Trends for 2009. Now almost two months into the year, I thought it would be interesting to take a closer look. So from time to time, I am going to take a look at some of the trends, and talk about how some of our clients are using them to grow in 2009 Trend #1: Recession Marketing – Tom Said: Expect a lot of marketing messaging related to the recession. Don’t be surprised to see lots of offers that “save you money” throughout the year. With fewer purchasing dollars...
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