Four Steps to Email Success: Category, Content, Monitor & Adjust

Posted by on Jun 27, 2011 in Marketing | 0 comments

About two weeks ago, I had a chance to compare the effectiveness of email vs social media.   I proved to myself once again, email done correctly is a powerful addition to your marketing mix. Email vs Social Media The test?  I am working on a presentation for BlogIndiana which includes the results of a survey.  I have been promoting the survey on social media for several weeks and had about 90 responses. Then I sent an email through LinkedIN to a list of 500 business owners.  The email was short and personal, and the subject line was very specific: Can you help me get ready for...

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Simplify Life by Reducing Email Intake

Posted by on Jan 9, 2011 in Guest Posts, Strategy | 0 comments

I am always on the look out for ways to simplify my life.  In the past few months I have cancelled cable television and replaced it with an antenna & a hulu plus membership, I have automated all my bills with online bill pay, & most recently I have streamlined my follow-up process with online leads.  But, none of these changes compares to what I did 3 weeks ago… While in the middle of reading The 4-Hour Workweek by Timothy Ferriss I literally stopped reading and implemented his email productivity tip right away.  I changed my iPhone setting from push email to manually fetch...

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Email, Email and More Email

Posted by on Jul 22, 2010 in Marketing, Web Design | 0 comments

While social media is all the rage, and everyone wants to follow me on Twitter, friend me on Facebook, and link up on Linkedin, I still believe there is a place for email in your marketing mix. Email is an important part of your overall internet marketing campaign and as a small business owner, it is a simple and affordable way to stay in touch. Over the last few months I have written several posts abut ways to improve your email.  If you have missed any of them be sure to check out: Still a Place for Email - This is a compliation of some of my favorite tips on ways to make your email...

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Still a Place for Email

Posted by on Jun 22, 2010 in Marketing, Web Design | 2 comments

While social media is all the rage, and everyone wants to follow me on Twitter, friend me on Facebook, and link up on LinkedIn, I still believe there is a place for email in your marketing mix. Email is an important part of your overall internet marketing campaign.  As a small business owner, it is a simple and affordable way to stay in touch. Over the last few years I have written quite a lot about email marketing.   Here is a summary of some of my favorite tips: Respect the Can-Spam rules - Be sure to include an unsubscribe link in your email to be CAN-SPAM complaint.  Even if a client...

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Keeping Email Relevant

Posted by on May 12, 2010 in Marketing | 0 comments

With all the emphasis on social media, it is easy to assume we have moved well past email, but that is not the case.  For certain types of communication to your customers and prospects, email is still an incredibly effective tool! If you are sending “company newsletters” with long articles,  and multiple offers so there is something for everyone, you are probably missing the mark.  On the other hand if you are segmenting your lists and delivering simple focused messages email can still be a valuable way to stay connected.  Here are just a few examples: An optometrist we...

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