Taking Online Relationships Offline: Richmond Social Media Club, 1/13
Social media’s greatest power is in connecting you with people you may never have met otherwise. Just look at my good friend Randy Clark and me. We work on opposite sides of town, him as an in-house marketing guy at TKOGraphix, me as an agency chick. He’s into playing classic rock and roll, I’m into curling up with a good book. He’s an inveterate extrovert while I’m a curmudgeonly introvert. There’s also a smidgen of age difference. There’s no reason we ever would have met, let alone become friends, except for social media. But because of a...
read moreJoin Me at Innovation Summit – November 8, 2011
I am really looking forward to this year’s Innovation Summit. TechPoint has put together a terrific lineup (including me) of local and national speakers. This is one event you don’t want to...
read moreMay 21 Social Media and HVAC
Last fall I just spent three days traveling throughout the Midwest teaching marketing seminars for groups of HVAC contractors. In each market I met business owners running profitable companies which do not have a web presence and do not check their email regularly. Talking to them about social media as a marketing strategy was like speaking a foreign language. As I get ready for another round of seminars, including one on Saturday, May 21 in French Lick, how do I get them to take a second look and seriously consider the benefits of social media? My approach is to create a comparison of...
read moreBusiness Planning for Real Estate Investors – Seminar
From the outside, real estate investing looks easy. Buy a property, put a for rent sign on the front lawn, and take the money to the bank! But there is much more to successfully running a real estate investment business. Matt Griffith and Selinar Stoller of www.myreiadvisor.com have invited me to teach a session of BusinessMap to a group of realestate investors on April 30th. The presentation is part of a day long program designed to help real estate investors sharpen their skills Some of the topics I will be covering include: What are the biggest mistakes biz owners make when...
read moreForget Henry Ford
Forget Henry Ford: 5 Easy Lessons for a Tough Economy: On Wednesday, January 26, Nick Carter, President of AddressTwo and Jay Mattingly, Director of Marketing at Roundpeg will teach a seminar on how new business owners can navigate in the unsafe waters of a tough economy. The seminar will be held from 8:30-10 AM at the Trustpointe offices (6666 East 75th Street, Indianapolis, IN 46250). New business owners know just how treacherous starting a new business can be. What many do NOT realize however, is that in addition to being filled with danger, the road to successful business ownership is...
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