Is Your Brand Spineless?
The beauty of social media is that it gives brands immediate access to customer reactions. Today’s consumers aren’t shy about turning to social media to register their opinion about your company’s latest move. And usually, it’s an unhappy opinion. Fewer people log onto social media to share how awesome your new packaging design is or how fabulous that new video is, but if they dislike something, a torrent will be unleashed on your page. Sometimes, this is a blessing. If there’s a genuine problem with your business, for instance, customer service issues or...
read moreIt’s OK to Specialize in Social Media
Facebook. Twitter. LinkedIn. YouTube. Google+. StumbleUpon. Digg. These are some of the most popular social networks today, and many social media experts will tell clients that they need to be on all of them. Right away. Right now. No excuses, get on all those networks today. You can’t miss out on the SEO, SEM, client conversation benefits. Maybe that’s true for huge corporations, but when you’re dealing with a small business owner stretched to the max, that list just sounds exhausting. It sounds like another impossible wishlist to add to an already groaning list of things...
read moreLinkedIn – Where Does It Fit in Your Social Media Mix
As a confirmed networking junkie, I was always looking for my next fix. When I found LinkedIn, several years ago, with it’s emphasis on career history, educational background and association membership it seemed like a great fit. It is a supercharged version of my address book, but by itself it isn’t interactive enough to feed my need to connect. I always believed the real power of LinkedIn is in the ability to see who knows who, but it wasn’t much of a conversation tool. I could introduce people or exchange an email, but it wasn’t convenient to keep logging...
read moreTop Ten Social Media Trends via Randi Zuckerberg
During her keynote at Techpoint’s Innovation Summit Randi Zuckerberg talked about how social media has changed, and will continue to change. She shared her view on the top 10 social media trends. Give people a reason to like your page. With so many pages the days of the random like are over. You have to offer them some incentive such as specific information or special offers for fans only. Delight your customer. Randi talks about the need to engage your customers, and suggested featuring them using your product or just doing something really interesting. Give your...
read moreUse RFP’s to Interview Your Clients
Today’s guest post is by Vicki Bohlsen the president of Bohlsen PR. Her topic: The RFP and how tot participate in the process in a way which helps you determine if the project is right for you. Would you take a job without meeting your new boss? I’m sure you’ve participated in the RFP (Request for Proposal) debate. To answer them or not, that is the question. I know people say they would never an answer an RFP, and I know people who search them out like black jelly beans and answer any and all they can find. I’m probably somewhere in the middle. I’m of the belief that...
read more317.569.1396
 |
 |
 |
|
||
 |
|
 |
|
||
