Want to Boost Sales? Give Stuff Away!

Whenever I go to the mall, and walk by the food court, there is always that guy, handing out samples of the Chinese chicken.  Why? Because if you don’t know what you are hungry for, very often a little taste is enough to convince you to buy an entire plate. That same try before you buy strategy works in many industries, particularly when the product or service is really unique or radically different from competing products. For example networking: Today, after more than eight years in the market place, most people are familiar with Rainmakers. That was not the case, eight years...