Taking Stock of Your Image
Here at Roundpeg, we have an interesting way of interviewing potential employees. Along with the usual “boring interview questions” we also ask a series of our own random “fun questions” which have no right or wrong answer. One of these questions requires the person to choose between words, pictures and numbers. We get very few people who choose numbers (Lorraine is still waiting to find a soul mate), some who choose words, but the vast majority choose pictures. People like to visualize things because often words can’t do justice to the product, idea, scenario etc. This is...
read morePlunger Bouquets and Other Bad Design Ideas
“I really like how clean and modern it is, but could we fill in all that white space and add these 16 product shots and all four of our tag lines?” While this is not a direct quote from any of our clients, it is similar to some of the things I’ve heard in the past that have made me want to take my college diploma and light it on fire. One of the biggest challenges is striking a balance between what looks good and what the client wants. There are definitely days when I think to myself, “If all everyone wants are gradients, drop shadows and Papyrus, why am I doing this?” There...
read moreAll American Doesn’t Have to Be Red, White and Blue
When you hear the name American Eagle Basketball Goals you probably envision something in red, white and blue with a heavy Serif font to give it a traditional feel. But this product is anything but traditional and so one of Jenna’s challenges was to give them a logo which would make them stand out as well. Her other challenge was to give them something which would look equally good on top of a web page or on the product itself. The design process started as she searched for images of an eagle. The one she selected is strong, but not a literal image of an eagle with arms...
read moreSimple Season’s Greetings from Roundpeg
Whether or not you celebrate a holiday in December, I think it’s pretty safe to say everyone enjoys receiving a cheerful greeting in the mail. At Roundpeg we like to send a holiday card every year, not only to our friends and family, but also to our clients. It is a casual reminder of our company for clients we haven’t worked with in awhile and a good way to reach out to people without asking for anything in return. We care a lot about our clients and are always trying to find new ways to interact with them and strengthen those relationships. For the design of our holiday cards,...
read moreDirect Mail: Less Is More
Direct mail can be an effective way for businesses to contact current and prospective customers, especially about special offers and promotions. Some of the advantages of using direct mail are the highly targeted audience, the personalization options and the data that can be collected based on responses. Because of these benefits, it is understandable why many companies choose this type of marketing, but for a designer, this can be an extremely challenging project. The most important thing to remember when creating direct mail is that the first impression is everything. Think about it: what...
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