Marketing by the Numbers! – Aug. 26

Posted by on Jul 13, 2010 in Marketing | 0 comments

Good marketing begins with a budget based on the numbers which drive your business.   To help our clients and friends start this process, Howard Cox of Somerset CPA and I will team up once again to teach Marketing by the Numbers. In this workshop, we will show you how to build an ROI based budget.  Howard will show you how to calculate the Lifetime Value of a Customer, and how to use this a a starting point for your marketing budget.   I will explain the  relationship between leads and closing rates, referral percent and advertising targets to determine where you should be spending...

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Episode 15 – Marketing by The Numbers with Howard Cox

Posted by on Jan 15, 2010 in Marketing, Video/Audio | 0 comments

I am excited about teaching Marketing by the Numbers with  Howard Cox of Somerset CPA’s later this month.  And so when Howard came in to talk about the program details, I thought it would be fun to put together a quick podcast to give people a feel for what we would be covering in the program. One of the reasons I am so excited about team teaching with Howard is that I have always felt good marketing is all about the numbers.   While the creative execution is emotionally based, the decisions of how much, when and where should be financially based. Click here to listen to the...

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