Stop to Listen to The Music
Today’s post comes with a story. On a cold rush hour morning, a good looking man, dressed in jeans and a baseball cap walked into a train station, carrying a violin case. He opened the case, dropped a few dollars in to encourage others to do the same. Over the next 45 minutes, he earned less than $35 for his performance. Most people simply walked by, barely stopping to listen to the classical violin piece, played flawlessly by the young man. Who was he? Joshua Bell, one of the world’s most renowned musicians. As part of a social experiment, arranged by a writer from...
read moreIt is Not How Much Money You Spend
When I was the brand manager for Bryant, I had a significantly smaller budget then my Carrier counterpart, so I learned to do more with less. Those same techniques serve me well today as a small business consultant, helping my clients find creative ways to reach their customers. Charlie Cook from the Marketing Insider has written a good post on the topic. Yes he is promoting his book, but his advice is solid: Give something away for free Use publicity to attract attention Use eMail appropriately are all solid pieces of advices. Remember, when it comes to marketing, it is not how much...
read moreEmail Marketing Still Makes Sense
Five years ago, I received an email from a small business owner just like me. I knew his company was really just him, but I was impressed, by the polished professional look of his email. I was intrigued and signed up for a free trial of Constant Contact. My first emails received rave reviews, and enjoyed a 70% open rate. That was then… Today an estimated 60 billion+ emails are sent daily. And my open rate isn’t as good. While many of the 60 billion emails are SPAM selling male enhancement products, dates with underage girls and self study medical transcription...
read moreMobile Phones: A Pocketful of Marketing
The future is calling. Pick up! There are 3.2 billion cellular connections worldwide, and with the iPhone’s launch last year, the concept of browsing the Web from a mobile phone has gone mainstream. Marketers are abuzz about the trend. How exactly do I advertise from a mobile phone? The most common type of mobile ad is a display banner served on a Web page called up on a cell phone’s screen. Read full article
read moreMarketing Your Business Online – Easy Steps Anyone Can Take
Marketing is essential for every business, without it your company will go no where. Developing a marketing strategy is a fairly straight forward process that involves three basic steps. Creating a marketing strategy Implementing it Testing it and improving These same steps apply to your on-line marketing. I found this article on Seeds of Growth which offers practical wals to apply these steps to your on-line...
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