Episode # 23 Permission Based Marketing with Ingrid Cummings
About a year ago, Ingrid Cummings invited me to be a guest on her radio program Rubicon Salon. In the course of the hour, we talked about marketing, social media and staying ahead of your competition in an economic downturn. While the entire program is too long for More Than a Few Words, I thought it would be fun to share a few excerpts over the next few weeks. In this segment, we talk about the shift in marketing strategies, from push to permission based and the challenges and the rewards for business owners who adopt this approach. From the interview: “While the medium has...
read moreEpisode # 10 – Marketing in a Down Economy
About a year ago, Ingrid Cummings invited me to be a guest on her radio program Rubicon Salon. In the course of the hour, we talked about marketing, social media and staying ahead of your competition in an economic downturn. While the entire program is too long for More Than a Few Words, I thought it would be fun to share a few excerpts over the next few weeks. In this first segment, we talk some of the strategies small business owners can employ when the economy slows down. From the interview: “When everyone is pulling back it is a wonderful time to invest. It is easier to look...
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