You and The Tube
At the most recent Indy Social Media breakfast, I had a chance to hear both Rocky Walls and Julie Perry speak about video marketing. In their presentations, Rocky and Julie approached the topic of video from two very different perspectives. Rocky (CEO of 12 Stars Media) focused on how to effectively shoot a great internet video.Julie (VP of Social Media at BlastMedia) picked up where he left off, focusing on how to market those videos. Some of the major takeaways from Rocky’s presentation: Stop using a script-many folks think they need to script all their lines in advance. This,...
read moreThe Elusive Page One
Every small business owner who comes to Roundpeg for help with their web design project says the same thing. After the site is built, will it be on page one of Google? I hate that simple question because the answer is never simple. Google has more than 600 elements in their algorithm and they change all the time. And on top of that, your competitors also effect your position in the rankings. Every time they do something to move up, they make it harder for you to appear on page one. So how do you achieve the elusive page one ranking? First, be realistic. If you are in a very...
read moreMe, Myself, and my Website
Our intern Scott is exploring WordPress here, and on his own Well, well, well I’m back. Good to see you all again. Last time we talked, it was about changing goals. Well I’m here to say that big goal numero uno has been accomplished. I do believe in twitter and in Charlie Sheen terms, my exclamation would be #Winning. Ok, so while I converted my site to WordPress and try to do at least one blog post a week, my site is far from finished. Much to my frustration, the concept of plugins still elude my website. I can’t seem to figure out how to install them. At...
read moreMore than a Few Words: YouTube and Small Business
Research shows YouTube is now the number two search engine after Google, particularly for the under thirty crowd who are in increasingly turning to YouTube over Google as their searching needs. But what do YouTube and marketing have to do with each other? Next Wednesday ( July 6th) we will be talking to special guest Rocky Walls of 12 star media about how small businesses can effectively leverage this resource to enhance their marketing and PR strategies. Do you have any comments, questions, or tips about YouTube? Post it here, send it to one of us on Twitter or Facebook, or call in during...
read moreSocial Media is Child’s Play
In the most updated version of the Social media Revolution video, one comment stuck out more then most of the statistics I had seen before: Kindergarteners will learn on iPads not chalk boards. Children, barely toddlers comfortably reach for their parent’s iphones and ipads, navigating their way through the maze of applications to find the ones they enjoy. We are working with Plow Digital, to help them build a social media presence for Giggle Bear an iPhone game application geared for girls ages 4 – 12. I don’t know what is more amazing; that the application was...
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