All Things Marketing: Engage Visitors
When someone walks into a store, a good salesperson greets the visitor and offers to help. The same is true for a good website. While you don’t often have a person, you should have a process to “greet” and direct visitors to the right place on your site. This process should include a way to engage visitors, collect their name and email address so you can convert them from a random stranger into a prospect. This topic of conversion was part of the discussion at the All Things Marketing event last spring. Here is a short excerpt of that...
read moreTaking SEO Into Your Own Hands
Every once in a while, we get a client who doesn’t just talk about wanting the best ranked website in their field, they are committed to going the extra mile to stand head and shoulders above their competitors. Dr. Jeff Yoder of Meridian Chiropractic is one of those clients. Dr. Yoder understands the importance of measuring each and every marketing effort he puts forth when trying to reach clients. When we build sites in WordPress, we do several things to improve the overall search rankings of a site. We use All-In-One SEO to title pages. We work with the clients to develop a list of...
read moreCashing In with E-Commerce
As a company, we have deliberately avoided websites which included an e-commerce requirement . While we do several things really well, website storefronts are tedious, time consuming, and clunky in WordPress. At Roundpeg we pride ourselves n the simplicity we provide our clients with the maintenance of their website, and typical e-commerce functionality never fit in that wheelhouse… …until now. Recently, we discovered a new plugin which has answered our e-commerce prayers. Ecwid allows us to build an easy, professional-looking web-shopping experience on your site. By signing...
read moreFan Pages and Web Pages
These days, everyone form Nike to Nordstrums has a fan page. As I watch this growing trend I wonder why? The answer: With millions of users, a facebook fan page puts your brand where your customers are hanging out. The viral nature allows you to connect with customers and prospects in a more relaxed setting. The technology makes it easy for your fans to introduce your company to others. And the process works! In a recent study,Syncapse determined the average value of a Facebook fan is $139. Fans shop more often, spend more and refer more. So with all the activity on Facebook, do you...
read moreStill a Place for Email
While social media is all the rage, and everyone wants to follow me on Twitter, friend me on Facebook, and link up on LinkedIn, I still believe there is a place for email in your marketing mix. Email is an important part of your overall internet marketing campaign. As a small business owner, it is a simple and affordable way to stay in touch. Over the last few years I have written quite a lot about email marketing. Here is a summary of some of my favorite tips: Respect the Can-Spam rules - Be sure to include an unsubscribe link in your email to be CAN-SPAM complaint. Even if a client...
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