Jump Start Your Business: Advertise on Facebook
Imagine being able to target an ad with pinpoint accuracy. Facebook ads are a great way to achieve focused advertising on a tiny budget. One of the most beautiful things about Facebook ads, according to Inc. Magazine’s article, is just how specifically you can target your desired demographics. Only want to advertise to women in college? No problem. But you can get even deeply, and advertise only to women in college who rock climb and like Lady Gaga. In this way, you don’t waste your marketing dollars on people who are clearly outside your target demographic. Another great feature...
read moreJump Start Your Business: Find a Work/Life Balance
We’ve reached the end of our series on Inc. Magazine’s 25 Ways to Jump Start Your Business. And one of the best ways to jump start your business is to jump start yourself. Most people don’t do their best work when they’re stressed to high levels. Things have been crazy here at the Roundpeg office (in a good way!), but sometimes the madness can get to you, sap your energy, and require you to take a step back. We’re lucky at Roundpeg to be just a block from the Monon Trail, so if things get to be too much, we can take a relaxing walk. Sometimes, a group lunch with...
read moreJump Start Your Business: Appreciate Your Employees
Job satisfaction is at a 22-year low. Employees are being stretched thin to make up for lay-offs, with no guarantees that they won’t suffer the same fate. How can you keep your employees happy in such difficult circumstances? Inc. Magazine’s 25 Ways to Jumpstart your Business suggests building a culture of employee satisfaction. Most managers assume that workers would prefer to be recognized for a job well done with cash bonuses. While most people wouldn’t turn their nose up to some extra cash, don’t underestimate the power of a simple pat on the back. You don’t...
read moreJump Start Your Business: Getting Rid of Bad Customers
Sometimes, you need to fire a client for the greater good of your business. This is a hard lesson to learn, but something that every small business owner must acknowledge to keep themselves and their team sane. As we continue our examination of Inc. Magazine’s 25 Ways to Jump Start Your Business, we’ll try to understand why it’s sometimes necessary. I know, it seems completely counter intuitive for you to fire someone who gives you money. But sometimes, it’s just not worth it. There are clients who simply demand more than you can deliver. You end up trying to stretch...
read moreJump Start Your Business: How to actually make Money on Twitter
As we continue on with our discussion of Inc. Magazine’s excellent 25 Ways to Jump Start Your Business, it’s time to take a look at one of the most misunderstood tools in your marketing arsenal: Twitter. Everyone has heard of Twitter. Many of you are probably on it. But everyone is still trying to figure out how you can take the precious time that you spend Tweeting, and turn it into cold hard cash. The cardinal rule of Twitter is that it’s all about two-way communications. If you’re just talking at your followers, you’re doing it wrong. Engage them: consider...
read more317.569.1396
 |
 |
 |
|
||
 |
|
 |
|
||
