The Big Ugly Blog Post

As I sit lethargically at my desk, admonishing fans and admirers in the wake of my victory over 1 1/2 pounds of Americana, I can’t help but reflect, as I often do… I have just eaten the famous “Big Ugly”. A  1 1/2 pound behemoth of a hamburger made famous by “Bub’s Burgers and Ice Cream” in Carmel. Rather than write a tell-all bestseller of  this momentous feat, I thought I would use the experience to talk about what my battle with the big ugly taught me about business, marketing, and life. Here’s what I learned in six minutes and...