Social Media Starter Kit
If you are a regular visitor to our blog, this post might be a little basic. But we know that more than 70% of our visitors are here for the first time. We also know many of those readers are just starting to use social media for business, so today’s post covers some of the questions we get asked over and over again. Do I need to be active on all the social networks? While it is good to have a presence, it is hard for most small business owners to maintain active profiles and run their business. Or suggestion: pick one network and do it really well. If you have the time or energy, add...
read moreIt’s OK to Specialize in Social Media
Facebook. Twitter. LinkedIn. YouTube. Google+. StumbleUpon. Digg. These are some of the most popular social networks today, and many social media experts will tell clients that they need to be on all of them. Right away. Right now. No excuses, get on all those networks today. You can’t miss out on the SEO, SEM, client conversation benefits. Maybe that’s true for huge corporations, but when you’re dealing with a small business owner stretched to the max, that list just sounds exhausting. It sounds like another impossible wishlist to add to an already groaning list of things...
read moreLinkedIn – Where Does It Fit in Your Social Media Mix
As a confirmed networking junkie, I was always looking for my next fix. When I found LinkedIn, several years ago, with it’s emphasis on career history, educational background and association membership it seemed like a great fit. It is a supercharged version of my address book, but by itself it isn’t interactive enough to feed my need to connect. I always believed the real power of LinkedIn is in the ability to see who knows who, but it wasn’t much of a conversation tool. I could introduce people or exchange an email, but it wasn’t convenient to keep logging...
read more5 Reasons Not to Link Your Social Media Accounts
Who has time to post individual updates to Facebook, LinkedIn and Twitter? We’re all running a mile a minute trying to cram more and more things into our day, so why not make life a little easier on ourselves by automating some of the process? It’s so simple to use Hootsuite or Tweetdeck or one of the dozens of other platforms to feed all your posts from one network to all the others, creating a never-ending loop of content. It’s fast. It’s painless. It’s easy. As a social media company, people confess to this all the time. And it makes me sad. It’s wrong,...
read moreSocial Media – It is All About the Fans
Quality vs Quantity – How Many Twitter Followers Do You Need or Want? There is an ongoing debate about the right twitter strategy. Do you want lots of followers who retweeet your messages or fewer followers who actually talk with you. Turns out there is no one right answer. Sarah Kessler writting for Mashable profiled two social media celebrities recently Guy Kawasaki and Robert Scoble who have dramatically different approaches. Kawasaki will friend everyone, in contrast Scoble is much more selective about who he follows. Kawasaki puts his bluntly: “My strategy is that Twitter...
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