All American Doesn’t Have to Be Red, White and Blue
When you hear the name American Eagle Basketball Goals you probably envision something in red, white and blue with a heavy Serif font to give it a traditional feel. But this product is anything but traditional and so one of Jenna’s challenges was to give them a logo which would make them stand out as well. Her other challenge was to give them something which would look equally good on top of a web page or on the product itself. The design process started as she searched for images of an eagle. The one she selected is strong, but not a literal image of an eagle with arms...
read moreNew Business Cards for a New Year
With the launch of our new website this summer, we made several modifications to our brand. We moved to a very fresh, sophisticated and understated look. Gone is the handwriting font, the circles and clutter. Our business cards needed to change to match the new look. The problem – I loved the card Taylor designed in 2009 the last time we updated our website. The blue background was dramatic. The circular layout of the content was fun and distinctive. Even two years later, I haven’t seen anything quite like it. In addition, we had equity in the design because all of us have...
read moreRedesigning Randall Beans: A Modern Recipe for a Classic Brand
We just finished up a website redesign for Randall Beans, who requested our help because they recently went through the rebranding process and needed a site to reflect the updated look. Their old logo was done in a generic yellow and red color scheme, which when it comes to food products, usually implies cheap and unhealthy (Think McDonald’s, Wendy’s & Burger King). I was very pleased when I saw their much more sophisticated new logo and color choices. When we spoke on the phone during the initial kick-off meeting, Scott and Meredith stressed the importance of making the...
read moreHippos & Babies: Martin Concepts Logo
There is a first time for everything at Roundpeg, even cute jungle animals. At Roundpeg, we often design logos for very professional clients, such as law offices, manufacturing companies and other more traditional marks. Designing a logo for a company which sells children’s products was really different, but it wound up being a lot of fun. When Ed Martin of Martin Concepts first approached us about designing his logo he had a pretty clear idea of what he wanted. Martin Concepts manufactures a products for babies, so I wanted to make sure this logo was youthful and fun. He was set on...
read moreAdding a Sense of Motion to the Entrepreneur Advancement Center
The EAC had been using a stodgy, brown and black text treatment. As the organization changed, this old-fashioned logo no longer described who they were. We freshened the logo with bright, energetic colors, and used the arrow to represent upwards motion to reflect the EAC’s role in propelling entrepreneurs forward.
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