Internet Promotion
Different types of businesses can use internet promotions to drive traffic to websites and fan page. In today’s video I share a story about a local optometrist. This example is not limited to the medical profession. The campaign can be adopted to many industries, even yours!
read moreMost Profitable Customers
You can divide your time, and marketing resources chases any and all clients, or you can focus your energy on the most profitable clients. Savvy small business owners track their marketing activity. They pay attention to which media and vehicles drive the best leads which result in the most profitable client relationships.
read moreHow Well Do You Spend?
When it comes to marketing, I have always believed it is not how much you spend, but how well you spend what you have.
read moreMarketing – The Balancing Act
Marketing is all about balance; spending enough money to get noticed, without breaking the bank. And the guidelines are different for every company, even if they are in the same industry. How much you spend is effected by how many customers and referral sources you already have. This video is part of a series of clips from an interview I did for Rheem manufacturing to be shared with contractors across the US. If you would like me to learn more about to bring my training programs to your market, please fill out the contact form below or give me a call at 317-569-1396 ...
read moreThe Business of Running: Tips From The Road
Today’s guest post comes from Sara Yelich, the author of Sara Spelled Without an H. For the last year and a half, I’ve been blessed to work alongside my mom as she builds and develops her dream – a flower shop with a bright pink awning on Main Street of our small town. In those 18 months, I’ve also conquered a year of college and soon-to-be three half-marathons. I’ve found running is an outlet for stress on bad days, a quiet time to brainstorm, and a way for me to refresh and refocus on life. I’ve also found that the pieces of advice and encouragement I give to (and...
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