Lunch and Learn with PinpointMultimedia
My good friend Dave Anderson has asked me to be part of his Lunch and Learn program next week. The topic is social media, and I will be sharing the panel with some of my favorite local social media experts; Colin Clark, Dave Anderson and Michael Reynolds. The event will be from 11:30 – 1:00 on December 2nd, at the Fox and Hound on 82nd Street in the Castleton Area. There is no cost to attend the informal event, but RSVP’s are requested since space is limited. Hope to see you there, for what is sure to be a lively...
read moreShop Local!
As the internet makes the world seem smaller and smaller, it is easy to forget that you are part of a local business ecosystem. As you make purchase decisions you choices impact the local economy. If, like me you are concentrating in a specific community, hoping to generate revenue from the community, then you need to put money into that community. As consumers, we have power. Use it to actively support the businesses you care about and force change in the ones we don’t. Seth Godin summed it up well when he said: If you don’t like what an organization stands for,...
read moreLast Days of the Presidency
No I am not talking about Obama. I am talking about me. Tonight I step down as President of Rainmakers. It has been an amazing three years, in which I have met incredible people, learned and grown so much, and seen my life and business move in directions I would never have anticipated. And so, as I get ready for my last speech as President, I have really struggled with what I want to talk about. In the last three years, I have given more then 100 speeches, so what is left to say? After weeks of planning, I have decided to keep it simple, and focus on one theme –...
read moreWhat Is Web 2.0 And Why Do I Care?
Roundpeg Founder and small business expert Lorraine Ball will share her favorite strategies on how to become more productive using Web 2.0 tools in a 90 minute Rainmaker University Class: “What is Web 2.0 and Why do I Care?” The class will be held from 12:30 – 2:00 pm in the Yeager office buildings located at 11650 Lantern Road, Fishers, IN 46038. The Fee to attend is $75/person. Rainmaker members receive a discounted rate of $25. For more Information or to Register go to: Rainmaker...
read moreIn Search of Authenticity
I just finished reading a wonderful book: The Guernsey Literary and Potato Peel Society by Mary Ann Shaffer and Ann Barrows. Not exactly a marketing text, so why write about it here? Because the book, in combination with Seth Godin’s blog today made me stop and think about the type of communication I was sending. The story of the people of Guernsey is told in a series of letters – and it is the writing style I found so appealing. Even though it is fiction, the writing style gives the book a feeling of authenticity. In contrast, most of my recent marketing communication...
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