Marketing by the Numbers

Posted by on Jul 27, 2010 in Events, Marketing | 0 comments

Does your small business need a crash course in marketing? Any good marketer knows that the best programs, plans, and decisions are based on the numbers. In this interactive, energy-charged workshop, we will help you understand the numbers which connect your marketing investments to your bottom line. You’ll learn to develop and implement affordable marketing plans based on your business objectives. By the end of the session, you’ll know how to: Determine the lifetime value of a customer Use the lifetime value of a customer as the foundation of your marketing budget Allocate your...

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Marketing by the Numbers! – Aug. 26

Posted by on Jul 13, 2010 in Marketing | 0 comments

Good marketing begins with a budget based on the numbers which drive your business.   To help our clients and friends start this process, Howard Cox of Somerset CPA and I will team up once again to teach Marketing by the Numbers. In this workshop, we will show you how to build an ROI based budget.  Howard will show you how to calculate the Lifetime Value of a Customer, and how to use this a a starting point for your marketing budget.   I will explain the  relationship between leads and closing rates, referral percent and advertising targets to determine where you should be spending...

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