Cooking With Grease: Cookbooks and Accountability
One of my personal goals this year is to increase the amount of new business I bring to Roundpeg. I know that my chances of success grow the more I set solid, achievable goals. I didn’t want to just “give it a shot” and hope for the best. Luckily, I have a plan. To accomplish my goals, I’m going to use…a cookbook. Now this might sound a little odd at first, but hear me out. In order to make good food, it helps if you follow a recipe, which outlines the ingredients and the steps to prepare the dish. If you follow the recipe and use the right ingredients, you...
read moreProve It: The Art of Efficiency in Small Business Marketing
When I was in college (eons ago), I had a vision of my glamorous marketing career. I thought I would be selling business owners on cutting edge concepts and ideas. If the ideas were good enough, I thought, they would have no problem handing their marketing budget over to me. Here’s an example: Me: “…so that’s basically my insanely brilliant marketing idea.” Business Owner: “By George! You’re brilliant, Jay. Here’s one million dollars. Let’s make this happen! Also, take all the time you need. There’s no rush.” Me: “That...
read moreJanuary Seminars: Random Strangers to Raving Fans and Forget Henry Ford
We are excited to announce that we have two seminars scheduled for January of 2011. We’re bringing back two of our most popular classes, “From Random Strangers to Raving Fans” and “Forget Henry Ford”. From Random Strangers to Raving Fans: This class will be team-taught by Lorraine Ball and Matt Nettleton, a sales coach at Sandler Training Trustpointe. The class will teach participants to “use a system to create the right messages for the right people at the right time.” Topics discussed will include how important it is that sales and marketing...
read moreKnow Your Customers
Your Customer Has Needs You Cannot Fill Your customer, whether they are an individual or a business, has needs beyond what you can provide. Understanding those other needs may lead you to cross-promotion opportunities or new services. Think about your target customer. What other products and services do your customers purchase on a regular basis. The providers of these products and services may be ideal strategic partners for your company. They may be interested in cross-promotion or possibly even joint promotions. For example: A day-care center owner knows her clients (the parents of...
read moreMarketing by the Numbers
Does your small business need a crash course in marketing? Any good marketer knows that the best programs, plans, and decisions are based on the numbers. In this interactive, energy-charged workshop, we will help you understand the numbers which connect your marketing investments to your bottom line. You’ll learn to develop and implement affordable marketing plans based on your business objectives. By the end of the session, you’ll know how to: Determine the lifetime value of a customer Use the lifetime value of a customer as the foundation of your marketing budget Allocate your...
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