Why Should You Care? Because They Do
Recently, a coworker told me a story about how a potential client actually made the following statement: Honestly, it’s not like people have any emotional connection to the brands they buy. Why should I care about this? Really? Think about the brands you buy. What device do you listen to music on? What kind of shoes do you wear? What kind of car do you drive? In this society, we’re all brand ambassadors. And the most highly regarded brands are the ones who value the emotional connection they foster with customers. The goal of any business is to turn random strangers into raging...
read moreFrisbee Business
Today’s post comes to us from Scott, Roundpeg’s summer interactive development intern. Scott started his own business a while back, and shares some tips about what he learned from turning his passion into cash flow. I am a very curious person. I like to ask lots of questions and it is important to me to see how something is done before I actually do it myself. There have been times, however, when I have blindly rushed into something. For example: Last summer, shortly after graduating from high school I was working Marsh Supermarket. It was near the end of my shift, I was...
read moreSmall Business Marketing: Tips, Ideas and Strategies
I write blog posts for a several of reasons: Share marketing tips to clients, prospects and referral sources Announce upcoming events Create a steady stream of keyword rich content to help improve our search rankings Give visitors some insight into the personality behind the roundpeg brand. While all of the reasons are valid, today I want to take a closer look at using blogs to improve search position. To do that, you need to put yourself in the shoes of your visitors and anticipate what words they might use to find your site. (It helps if your have good analytics, so you can see what...
read moreThe End of the Beginning: Jay’s Year-End Review
Recently, I was invited by my alma mater’s placement office to attend an career connections fair. Being back on campus for the first time since graduation gave me a chance to reflect on just how far I’ve come in the last 12 months; what I had learned about myself and my industry. The event provided students with an opportunity to talk to alumni about their careers and respective industry. I enjoyed sharing my experiences with students who were where I was just a year ago. The most surprising thing about the experience was how easy it was for me to answer most of the questions...
read moreJanuary Seminars: Random Strangers to Raving Fans and Forget Henry Ford
We are excited to announce that we have two seminars scheduled for January of 2011. We’re bringing back two of our most popular classes, “From Random Strangers to Raving Fans” and “Forget Henry Ford”. From Random Strangers to Raving Fans: This class will be team-taught by Lorraine Ball and Matt Nettleton, a sales coach at Sandler Training Trustpointe. The class will teach participants to “use a system to create the right messages for the right people at the right time.” Topics discussed will include how important it is that sales and marketing...
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