What’s Your Company Worth?
Recently, I attended the Business Marketing Association’s February event. The speaker was John Luginbill of The Heavyweights, who discussed increasing your company’s value. One of the lessons I took away from his presentation was that all of us-CEOs, managers, and even entry-level employees-own our own company. The real lesson is that we all have a personal brand, and it’s up to us to decide how much that brand is worth. Every time we learn a new skill, acquire knowledge, or exceed expectations, we add value to our brand. At the same time, just like with multinational...
read moreEven Dead Fish Float
Today’s guest post is by my sales coach Matt Nettleton from Sandler Training, Trustpointe. This first appeared in his newsletter and I just loved the message. I was delighted when he agreed to allow me to publish it here because it is time for small business owners to take control of their business. I was raised by both an optimist and a pessimist. My mom was probably the happiest, funniest, friendliest person you could ever meet. She made sure that I had an abundant mindset, wished nothing but good for everybody and did my best to help people out. When I asked her why she...
read moreWow Clients by Underwhelming Them
I got the nicest note from a prospect (now a client) after our first meeting. He said: I found the information shared very valuable and very easy to understand. Most folks try to wow us with technical barb and it becomes so confusing… you guys did not (thanks) As a former school teacher, I was trained to break complex concepts into smaller, easy to understand elements. It seems that skill is an asset in my marketing consulting sessions as well. Too often subject matter experts think they have to impress their prospects with their knowledge, and instead make them feel uncomfortable. Why...
read moreThat's a Wrap, Week Ending February 25
It has been another busy week at Roundpeg, and even Clyde has gotten into the act, helping out where she can. With everything we have going on, we still found time to write some interesting blog posts. If you haven’t had a chance to stop by this week, here is a list of what you missed. Saturday – Marketing — The Balancing Act – The balancing act of spending enough money to get noticed without breaking the bank. Sunday – Are You Ready to Grow? – As the economy turns around, do you have a list of potential employees? Monday — Indiana’s...
read moreWebrings Build Traffic
Lately I have been spending a lot of time focused on learning new skills and finding new tools which will help build traffic to our website and our clients websites. In a recent post, for Problogger Onibalusi Bamidele of YoungPrePro.com. endorsed the idea of joining a webring. I was not familiar with the concept so I followed his link to www.webring.com to learn more. What is a Webring? A Webring is a collection of websites that are linked to each other. A major advantage of using a Webring is that it also helps you get high quality links which means both short term direct traffic and...
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