One More Round of Names

Posted by on Apr 26, 2010 in Branding | 2 comments

We have narrowed down the list for our Grocery Delivery Service client.   Will you take a minute and complete the short survey? Online Form – Grocery Name Feedback

read more

More Names!

Posted by on Apr 21, 2010 in Branding | 8 comments

We loved hearing your feedback on Taylor’s designs for the Carpenter’s Rule–stay tuned for a blog post from him announcing the big winner. We enjoyed the collaborative effort so much that we’ve decided to turn to our wonderful community again for some help in naming a company. We’re working on naming a company that shops for and delivers groceries to seniors. We’ve got a list of names, so weigh in and tell us what sounds right to you–or suggest something new! GoGo Groceries Grocery Guru Easy Shopper Shop4U The Shopping List Milk...

read more

A Rose by Any Other Name

Posted by on Apr 6, 2010 in Branding | 4 comments

According to Shakespeare, A Rose by Any Other Name Would Smell as Sweet. Does the same hold true for companies? Would Nike have the same punch with a different name? Working with start-ups, we are asked from time to time to help clients name their new business.  The process of developing a great name is one of the most rewarding, but often most challenging parts of my job. The project always begins with a conversation with the client. We want to understand what is important to them and what sets them apart.   Even in traditional industries, we always look for a unique twist. We are...

read more