eNewsletters Still a Powerful Tool for Small Business Owners

Seven years ago I discovered Constant Contact.  This powerful eMail tool has been an integral part of my marketing activities for years.  I have long been an advocate of the tool because if  done well, newsletters are a great way to touch your customers and potential customers. Over time, it can help build credibility and a sense of familiarity with your organization. It is more challenging now, because so many companies are using email newsletters as part of their marketing mix.  But, if done right, they still add value. The following tips apply equally well to printed or electronic...