It is About Them
Have you ever been in a conversation with someone who only talks about themselves? I have, at more networking events then I care to remember. While I stand there politely for a few minutes asking the appropriate questions, I find myself getting annoyed when they show no interest in me as anything other then a potential customer. I have learned to gracefully end the conversation and walk away. The same behavior carries over when I am watching television, reading a magazine, looking at email or direct mail. If the advertiser doesn’t make it immediately oblivious they care about me (my...
read moreMore than a Few Words: Mom Bloggers
There is an huge community of educated and influential women who have chosen to stay home with their young kids. Unlike previous generations, these women are not willing to disconnect from the business world. They use social media and blogs to stay connected. I was introduced to this community through my work with Plow Digital. We were hired to build a strong social media presence for several of their children’s iPhone app ( Giggle Bear ). Along the way, I have had a chance to meet and connect with some amazing women. This group, often referred to as “mom...
read moreFour Steps to Email Success: Category, Content, Monitor & Adjust
About two weeks ago, I had a chance to compare the effectiveness of email vs social media. I proved to myself once again, email done correctly is a powerful addition to your marketing mix. Email vs Social Media The test? I am working on a presentation for BlogIndiana which includes the results of a survey. I have been promoting the survey on social media for several weeks and had about 90 responses. Then I sent an email through LinkedIN to a list of 500 business owners. The email was short and personal, and the subject line was very specific: Can you help me get ready for...
read moreFrisbee Business
Today’s post comes to us from Scott, Roundpeg’s summer interactive development intern. Scott started his own business a while back, and shares some tips about what he learned from turning his passion into cash flow. I am a very curious person. I like to ask lots of questions and it is important to me to see how something is done before I actually do it myself. There have been times, however, when I have blindly rushed into something. For example: Last summer, shortly after graduating from high school I was working Marsh Supermarket. It was near the end of my shift, I was...
read moreWhat I Learned at Start Up Weekend
Last weekend, most of the Roundpeg team participated in Indianapolis’s third Start-Up Weekend. The goal of the weekend was for teams tor go from concept to business launch within the 54 hour event. At the end of the weekend, each team presented their new venture to a board of judges, with the winning team moving on to a global start-up competition. More than anything, I feel like the weekend was a learning experience. A few of the lessons I took away from Start-Up Weekend: 1. Passion is infectious – The best part of Start-Up Weekend was how excited participants became about their...
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