Marketing with a Purpose: The Summer of Lebron

As a  marketer, I tend to examine the marketing aspect of things in popular culture. If something’s going on in the world, odds are I find a marketing angle. I can’t help it, it’s habit. For example: I’m a huge sports fan. This has been a GREAT summer for fans of sports. The World Cup, a Celtics-Lakers NBA Finals, and-of course-the Summer of Lebron. If you follow professional basketball ( at all) you know Lebron James, the reigning two-time MVP and consensus best basketball player on the planet, became a free agent this summer,.  He can write his own ticket, and go...