Does Your Social Media Smell Like This Man?

On July 13, 2010, the Internet marketing game changed. Some might say  that’s hyperbole, but Old Spice stepped up their game and created a brilliant melding of video, social media, and media relations. Most of us have seen and enjoyed the commercials where buff actor Isaiah Mustafa told us what our men could be like, if only they smelled like Old Spice (He can turn things into diamonds! He can bake you a cake in the kitchen he built with his own two hands!). It was a fun campaign, a great way to revamp the tired Old Spice brand, but nothing revolutionary. Then came one small tweet...