Lesson From the Kitchen For Small Business Owners
I originally wrote this article for a corporate audience. I was talking to managers about how to build effective teams. But as I reviewed the content, I realized it makes sense for small business owners and association leaders. We need to be great chefs too! Years ago, my mother gave me the secret to making a great stew. I am not much of a cook, but her advice makes a lot of sense when you are trying to build a great company, team, or advisory board. My mom suggested: Use a variety of ingredients for distinctive taste. Be patient – Cook slowly, over a low heat to allow the...
read moreWin, Win, Win!
I had a chance to hear my good friend Tony Scelzo make a presentation at the Rainmaker Summit. While he had a number of great points in his presentation to Rainmakers on how to effectively use WOM (Word of Mouth) to grow their business, the most compelling element for me was his comments on creating a triple win! Simply put Tony believes WOM works best when two companies collaborate to bring value to the consumer. His primary example is the comparison of the Google approach to the Microsoft approach. Google provides free tools which business use to improve productivity. As a...
read moreCross Promoting Works!
One of the most effective ways for small business owners to get your name out there is through cross promotions with related and sometimes unrelated businesses. One of our clients, Dr. Jeremy Ciano of Revolution Eyes has been very effective using his relationships with other business owners to build buzz for his business. For example, he ran a joint open house with a local singles group, and Bar Louis ( his favorite lunch spot). The singles group promoted an open house event to their members ( affluent, professional singles) The event was hosted at Bar Louis, and sign in, was across...
read moreAre You a Goose?
Have you ever watched geese fly in formation? The distinctive v-shaped pattern is extremely efficient and a valuable model for small business owners to consider following. . Did you know: As each goose flaps its wings it creates an “uplift” for the birds that follow. By flying in a V-formation, the whole flock adds 72% greater flying range than if each bird flew alone. When a goose falls out of formation, it suddenly feels the drag and resistance of flying alone. It quickly moves back into formation to take advantage of the lifting power of the bird immediately in front of...
read more317.569.1396
 |
 |
 |
|
||
 |
|
 |
|
||
