Bad Customer Service is Worse PR
Dear AT&T: You lied to me. After my boss and I spent a combined two hours on the phone with unhelpful customer service reps, I turned to a forum where I thought I could get help: Twitter. I knew you tweeted customer service assistance, and it seemed a fair court of last resort. Wrong. Now, you might think it’s strange that I’m writing this letter instead of my boss, Lorraine, who actually pays the bills. But there are two reasons: first, her husband, Andy, works for AT&T. Second, her blood pressure is still sky-high from dealing with you. AT&T, why did you ignore...
read moreAre You a Spin Doctor?
This morning I read an interesting article by a social media expert Jason Falls. The article examined the evolution of the public relations industry as corporations and well-intended employees/advocates spin news stories and stretch the truth in order to present themselves in the best possible light. Now, let me start by saying, I am NO public relations expert (thank God for Allison), but Jason’s thought-provoking comments gave me new insight into how complex the “truth” can be. For example he told the story of a PR professional who he greatly respects blamed a problem...
read moreRevenge of the Little Blue Bird
By now most of you have heard something about an oil spill in the Gulf Coast. The spill, belonging to British Petroleum, has been a PR disaster for the company. A few days ago, Lorraine wrote a post displaying some of the “redone” BP logos angry folks had designed, spurred on by Greenpeace. While that is certainly a creative way to lambaste BP, I found another outlet one dissatisfied opponent of BP’s crisis management has decided to utilize: Twitter. Fans of PR news will be familiar with BPGlobalPR, a fake Twitter account that has been set up to mock BP’s response to...
read moreIntroducing: Emily Beck Our New PR Intern
We are excited about the three new interns who have joined Roundpeg this summer. Over the next few weeks you will get to know them through their blog posts and appearances at Indy networking events. Today, meet Emily: by Emily Beck As an incoming senior student at Indiana University, I am working towards earning my degree in journalism with a concentration in public relations and a specialization in human resources. Graduating from Bishop Dwenger High School in Fort Wayne, I am new to the Indianapolis area. Aside from being a full-time student, I am also an active member of Pi Beta Phi...
read moreFour Visibility Strategies Which Work On and Off Line
As a marketing firm serving the small business community, our clients rely on us to develop cost effective marketing strategies. Those strategies rarely include advertising, relying instead on effective PR campaigns to deliver the key messages. With the explosion of internet news services it is easier then ever to get messages into the marketplace. Off line, my small business clients want to be featured in the IBJ or Indy Star. On-line they want the first position on a Google search. While the outlets have changed, the tactics for on and off line media are very similar. For example,...
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