Talking about Social Media
This week, I will be in Seattle on Tuesday and Columbus, Ohio on Friday talking with business owners and recruiting professionals about social media. While the general themes will be the same, there will be some distinct differences in my presentations. In Seattle, I will be talking with HVAC contractors. For this group, I am going to focus on Facebook as a means of driving traffic to their primary website. Strategies for them include short videos of technicians introducing themselves, and interviews with customers. For the contractors who focus on remodeling, I am going to also encourage...
read moreSocial Media Strategy and Budget
Many companies talk about the benefits of social media, but few are making significant investments in social media programs. More than 60% of the companies in our survey indicated social media represents between 0 – 5% of their total marketing budget. This is fairly consistent regardless of company size. Most of the companies we surveyed indicated they use social media to promote their business, but few seem to have a specific or consistent approach to the process. Just like any other marketing endeavor, without a clear strategy which is focused on achieving specific goals, the activities...
read moreJabberwocky – Tales from PR Professionals
Jabberwocky is described as a monthly rendezvous of Jabbers who willingly share their life stories. Produced jointly by IndyFringe and Storytelling Arts of Indiana, Jabberwocky is a monthly event held at the theater. Unlike other Fringe events, the performers for Jabberwocky are amateurs , asked to tell stories about their life and experiences. This month the theme is PR, and I am excited to be a part of the line up, along with Bruce Hetrick, and several other PR professionals Program Description: All of us spin stories to create positive public images about ourselves, our...
read moreAll Things Marketing – Personal vs Corporate Branding
Last spring I particpated in a panel discussion as part of the All Things Marketing Conference. Here is an excerpt from the discussion. The question was about Personal vs Corporate branding in social media. Opinions varied between the panelists as to whether you should brand as a company or an individual. There are pros and cons of each to be considered. Watch the video for our...
read moreTips for Speakers from The Audience
As many of you know I split my time between Roundpeg and TechPoint. An interesting benefit of splitting my time is getting a chance to listen to a number of speakers on a wide range of topics. I’ve learned the hard way ( listening to speakers who should never be allowed in front of an audience) being an expert in your field does not make you an expert at public speaking. I’m not an expert on public speaking, I will leave that to people like Ellen Dunnigan. I have, however, come up with three tips for speakers, particularly technical ones, to use when speaking to small...
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