Taking a Different Approach

Posted by on Nov 13, 2009 in Graphic Design, Marketing | 1 comment

Creating a flyer for long term care and disability insurance is challenging because there are only so many images of sad or injured people.  And, let’s face it, those images don’t make you want to look at the information.  So, when we were asked to develop a promotional flyer for  Innovative Individual Insurance , we took a different approach… Our client sells supplemental products to compliment the primary insurance offered by employers.   With the holiday season right around the corner, we thought it would be fun to draw a parallel between the side dishes served at...

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Triple I

Posted by on Nov 10, 2009 in Branding, Graphic Design | 0 comments

We recently created a new identity for an insurance company,  Innovative Individual Insurance, which offers an “Ala Carte” menu of services. The logo was designed by playing with the letter “i”. The design uses all three i’s  to create an interesting layout. The logo came together pretty quickly because our client gave us a good starting point with his vision of what the company was about. The initial concept was designed first in black and white. We prefer to have a client select the design, and then look at colors.   Once the design was finalized then...

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I Love Logos

Posted by on Sep 21, 2009 in Branding, Graphic Design, Marketing | 5 comments

One of the blogs I read every day is Logo Design Love. Created by David Airey, a graphic designer from Ireland, the site is a tribute to good logos around the world.  Filled with tips and suggestions for designers, and end users, I particularly liked this column: Ten Logo Design Tips. My favorites from the list include: A logo doesn’t need to say what a company does. Take a look at the Nike logo.  It doesn’t say: athletic wear.  The assoication has been built over time between a strong visual, with a sense of motion. Not every logo needs a mark In the early days of my design...

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