Taking a Different Approach

Creating a flyer for long term care and disablity insurance is challenging because there are only so many images of sad or injured people.  And, let’s face it, those images don’t make you want to look at the information.  So, when we were asked to develop a promotional flyer for  Innovative Individual Insurance ,  we took a different approach…

Our client sells supplemental products to compliment the primary insurance offered by employers.   With the holiday season right around the corner, we thought it would be fun to draw a parallel between the side dishes served at Thanksgiving and their Insurance products.  Our headline:  ”Turkey without the sides…isn’t so appealing”  was paired with eye catching photos of of turkey and the trimmings.

“What Ala Carte options do you need?” Health, Life, Disability, Dental and/or Long Term? Innovative Individual Insurance offers a menu of items where you can pick and choose the types of insurance you need.

At first, grasping the different approach of this  flyer was challenging, but now as I look at the appetizing food pictures and the “Ala Carte” menu, I think this ad could also be used in Bon Appetit magazine!

Triple I

We recently created a new identity for an insurance company,  Innovative Individual Insurance, which offers an “Ala Carte” menu of services.

The logo was designed by playing with the letter “i”. The design  uses all three i’s  to create an interesting layout. The logo came together pretty quickly because our client gave us a good starting point with his vision of what the company was about.

The initial concept was designed first in black and white. We prefer to have a client select the design, and then look at colors.   Once the design was finalized then the colors came into play.

The blue and green we selected give the logo a modern, bold, vibrant feeling.  The blue is strong enough to use for text, and the yellow/green really makes the logo pop.  The color is very vibrant on paper and on the screen.

What do you think?

I Love Logos

One of the blogs I read every day is Logo Design Love. Created by David Airey, a graphic designer from Ireland, the site is a tribute to good logos around the world.  Filled with tips and suggestions for designers, and end users, I particularly liked this column: Ten Logo Design Tips.

My favorites from the list include:

A logo doesn’t need to say what a company does.

Take a look at the Nike logo.  It doesn’t say: athletic wear.  The assoication has been built over time between a strong visual, with a sense of motion.

Not every logo needs a mark

In the early days of my design career, I tended to look for a graphic to go with every brand.  Over time, however, I learned to appreciate the simplicity of great text.   As you look at many of the logos we have developed at Roundpeg, you will see lots of unusual text treatments, with limited graphics.

Leave trends to the fashion industry

David said it best when he said: “Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key.”

This is especially true of colors.  What is cool and hip this year looks dated as fashions and styles change.

You are going to live with your logo for a long time, be sure you create something that will stay fresh for the long run.

What do you think makes a great logo?