I Thought Turkeys Could Fly!
Sometimes, an idea sounds really good, until you look at all the details. One of my favorite examples is demonstrated in an episode from the classic sitcom: WKRP in Cincinnati. If you are not familiar with the story, the station manager comes up with a clever promotion to drop live Turkeys out of a helicopter. The problem: He didn’t know Turkeys couldn’t fly. While you are enjoying this brief thirty second clip, think about your promotion ideas. While not as drastic, are you missing a critical success factor by missing the target, their needs or their interests. The...
read moreToday’s Consumer Still Loves Coupons
She just doesn’t like clipping them. When my kids were little, I would rip through the Sunday paper looking for coupons on diapers. I am not much of a coupon person in general, but we went through a lot of diapers and it just seemed silly to pay full price. Once my kids finally mastered the potty, I said goodbye to diapers and good bye to coupons. They were just too much trouble to keep up with, organize and keep track of when I went shopping. But I do like saving money, so I am the perfect target for digital coupons. Instant savings I can download to my computer as I head out...
read moreDeal of the Day
I started my career in retail sales. I have sold everything from luggage and lingerie, to linens, housewares, dresses, sportswear and notions. ( No that isn’t a typo for lotions, it is notions – buttons, zippers, needles and thread) In each of those product categories, we understood the power of the limited offer, private or invitation only sale or door-busters as effective tools to encourage consumers to come in and BUY NOW! I was reminded of these strategies when I read a post by Alexandra Samuel in which she discussed three social media ideas. The one which...
read moreFree is Not Always Better
Retail merchants and business owners in general are struggling with the sluggish economy. And as they do, the idea of outrageous promotions as a way of getting noticed, and getting customers to try their products seems like a reasonable idea. But before you offer your services for free read this short post by Seth Godin in which he suggests that if Craig’s list charged even $1.00 for each listing, not only would they make more money, but serious users would actual find the service more beneficial. Spammers and people with other bogus listings would go somewhere else. As I read...
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