Not Everything is a PR Crisis
Those of you who live in Indianapolis have probably heard about the Super Bowl Shuffle. No, not the terrible 1985 video created by the Chicago Bears, but the equally terrible 2011 video created by the Indiana Visitors and Convention Association to promote the hospitality industry in Indianapolis at a hotel conference in Chicago. The video was originally intended just for this specialized audience, but in the way of the Internet, the silly thing quickly went viral, earning the derision of locals and out-of-towners alike across Twitter, the blogosphere and even ESPN. The event was full of high...
read moreBrittany – Fourth Week
After four weeks, Brittany is settling in. Here is an update on the continuing adventures of our Intern: By Brittany Wright I’m into the fourth week of my internship here at Roundpeg, and I’d like to share some of my experiences thus far with all of you. Remember all of the things I wrote about two weeks ago? Well, I have quite a few more things to add to the list now. First, I’ve completed a ghost blog post for a pretty big-deal client, created and published another press release, worked on drip campaigns for both Roundpeg and a client, created a month’s worth of...
read morePitching for Bloggers is Not Traditional PR
Even though I spend a lot of time doing social media, my background is in traditional, old-school public relations. The kind where journalists are always looking for a good story, if only you present it to them in the right way. So for the longest time, I’ve approached pitching bloggers–be they moms, business bloggers, or any number of the other kinds of bloggers I regularly contact–in the same way. They just want a good story, right? It’s up to us as public relations professionals to find the right way to present it, and they’ll fall all over themselves to...
read moreMeet the new girl
Hi, my name is Brittany, and I’m the newest Roundpeg team member. I am currently finishing up my Master’s Degree in the IUPUI School of Journalism’s Public Relations Program and had been seeking an internship within an Indianapolis PR firm. I interviewed with the Roundpeg team last week, and left knowing that I absolutely loved the culture and atmosphere. From the casual dress-code, to an environment which fosters and nurtures uniqueness, I knew this was exactly what I had been searching for. Everyone seemed so knowledgeable and sure of themselves, and I definitely wanted...
read moreEthics Matter in PR
When I was in college, every student in the School of Communications took Media Law and Ethics together. This meant that journalist majors and cinema majors and PR majors were all forced into an uneasy truce as we learned about Sunshine Laws, libel and slander, and of course ethics. One day, we were discussing some point of ethics, and an uppity journalism student raised her hand. “It isn’t possible for a PR practitioner to be ethical,” the self-righteous ninny said. Punching her in the face might have proven her point, so I restrained myself and engaged in civil...
read more317.569.1396
 |
 |
 |
|
||
 |
|
 |
|
||
