Want to Get Noticed? Become an Expert

Posted by on Feb 13, 2011 in PR | 0 comments

In the days before the internet, PR professionals had to work at getting a story picked up.  They wrote a pitch, picked up the phone and told the story again and again.  If they were really lucky, maybe one media outlet would notice. Then came email, and the internet.  Now it is easy.  There are hundreds of niche publications and you can blast a note to 100 outlets as easy as sending it to one. It has never been easier, or has it?? Today, the best journalists are overwhelmed with hundreds and thousands of emails, all pitching stories, many of them irrelevant.  How do you get your story...

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PR and Publicity

Posted by on Aug 28, 2009 in PR | 0 comments

I bookmarked this post by Seth Godin about the differences between PR and Publicity.  In it he says: Most PR firms do publicity, not PR. - Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good publicity is always good for your ego. But it’s not PR. PR is the strategic crafting of your story. It’s the focused examination of your interactions and tactics and products and pricing that, when combined, determine what and how people talk about you. I...

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Public Relations

Posted by on Aug 10, 2009 in PR | 0 comments

PR is the glue which ties your marketing together. We help you craft consistent messages, weave them throughout your marketing, and distribute those messages to a range of media outlets to increases your visibility and reach. Our services include: Press Release – Development or distribution only Case Studies – With or without a corresponding press release Ghost Writing – Articles and blog posts Comprehensive Media Strategy – Development and execution What people say “With Lorraine ’s experience working in high places for such mega-corporations as...

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