Marketing by the Numbers! – Aug. 26

Good marketing begins with a budget based on the numbers which drive your business.   To help our clients and friends start this process, Howard Cox of Somerset CPA and I will team up once again to teach Marketing by the Numbers. In this workshop, we will show you how to build an ROI based budget.  Howard will show you how to calculate the Lifetime Value of a Customer, and how to use this a a starting point for your marketing budget.   I will explain the  relationship between leads and closing rates, referral percent and advertising targets to determine where you should be spending...