Fairy Tales – Lessons for Life and Small Business
When I was a kid, I loved stories. Actually, it hasn’t changed much now that I am adult. I love a good story, told well, with just enough detail, and a reason to be told. Great stories aren’t just about something that happened. Great stories, come with a lesson. I think that is why I love fairy tales; simple stories (with a message and a happy ending) and and great myths (simple stories, with tragic endings and a warning in the lesson.) As a small business owner, I find lots of good advice in stories: Cinderella – Magic opens doors, but it is your charm which...
read moreMarketing Metrics for Small Business
Would you hire an employee, pay them a salary and never check on their work, never set goals or measure performance? Of course not! Whether you work for a large company or a small business you have a limited amount of money to spend on salary, and you use performance measures to gauge whether you money is being well spent. While most business owners understand this idea when it comes to employees, the don’t see that it applies equally well to their marketing! In a very real way, the $10,000 – $100,000 you are spending on marketing is like hiring another employee. ...
read moreMarketing Org Chart – A Closer Look at Lead Generation
In December, I introduced a graphic of a Marketing Organization Chart I found on a blog post by John Jansch of DuctTape Marketing . As a follow up I am exploring each of the four elements ( Strategy, Lead Generation, Lead Conversion and Customer Service) in more detail. Earlier this week I took a look at Strategy today lets look at Lead Generation. There are three main elements of Lead Generation: Advertising Public Relations Referrals Your prospects will come to you ether because they have heard about you from someone they know ( referrals) or from some third party (public...
read moreMarketing Organization Chart – A Closer Look at Strategy
In December, I introduced a graphic of a Marketing Organization Chart I found on a blog post by John Jansch of DuctTape Marketing . This post has been extremely popular, and I thought it would be valuable to take a closer look at some of the elements of the diagram So in a series of post, I am going to explore in a little more detail each of the four elements: Strategy, Lead Generation, Lead Conversion and Customer Service. There are three main elements of Strategy: Ideal Customer Core Message Marketing Material Ideal customer. This is the element most small business owners wrestle...
read moreReferrals With No Strings Attached
Over the last few years, through networking and social media I have had the good fortune to meet a number of smart, interesting marketing professionals, around Indy and around the world. One of the most talented I have met recently is Michael Reynolds, President & CEO of SpinWeb. SpinWeb is an interactive agency delivering marketing, branding, and design solutions to smart businesses and non-profits that would like to utilize the Internet to grow and flourish. On the surface, I guess you might think we are competitors. We offer similar services, to similar clients. But Indy...
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