Episode # 26 Meet Taylor Brough
This week I interviewed our graphic designer Taylor Brough. A graduate of The Henry Radford Hope School of Fine Art at Indiana University, Taylor brings a unique artistic style to our design projects.
In the last 18 months, he has truly masted the art of the WebBanner and the effective 6 x 9 postcard, but his favorite projects are definitely his logo designs:
Click here to listen to the interview
CoolIris in Progress
We showed off how we could use CoolIris to display videos. It works equally well for graphics. Here are just a few items from our design portfolio displayed with CoolIris.
Crew Property Improvement Specialists Announce New Website
We recently launched Crew Property Improvement Specialists new website – www.crewspecialists.com.
There old website had an attractive landing page, but without much text or SEO planning, it was not a productive site,
The new website provides more information regarding their home repair services, annual maintenance programs, pictures of past projects, testimonials from clients and company news. The creation of a blog was a major change for this site.
It allowed the firm to move away from a single testimonial page. After seven years in business this page was so long, the testimonials were lost. On the new site each testimonials is an individual blog. They don’t get lost in the shuffle.
The same was true with all the awards and press releases. This is a firm which makes news in the community. The blog allows them to share new information!
“Our old site was attractive, but confusing for the average visitor,” said Crew owner, Eric Schneller. “The new site makes it easy for consumers and realtors to easily find the information they’re seeking.”
To visit the site please go to: www.crewspecialists.com.
To learn more about some of the other features we added to the website Click Here.
Taking a Different Approach
Creating a flyer for long term care and disablity insurance is challenging because there are only so many images of sad or injured people. And, let’s face it, those images don’t make you want to look at the information. So, when we were asked to develop a promotional flyer for Innovative Individual Insurance , we took a different approach…
Our client sells supplemental products to compliment the primary insurance offered by employers. With the holiday season right around the corner, we thought it would be fun to draw a parallel between the side dishes served at Thanksgiving and their Insurance products. Our headline: ”Turkey without the sides…isn’t so appealing” was paired with eye catching photos of of turkey and the trimmings.
“What Ala Carte options do you need?” Health, Life, Disability, Dental and/or Long Term? Innovative Individual Insurance offers a menu of items where you can pick and choose the types of insurance you need.
At first, grasping the different approach of this flyer was challenging, but now as I look at the appetizing food pictures and the “Ala Carte” menu, I think this ad could also be used in Bon Appetit magazine!
Eloquence Language Services Has a New Website
Eloquence Language has a new website: www.eloquencelanguage.com.
This was my first website project at Roundpeg. While I had helped Erica with other projects, this was the first one I was responsible for. I learned quite a bit along the way and am really happy with the way it turned out.
While similar to many of the sites Roundpeg has done in the past, it does have some unique features. One of the more challenging elements was the Frequently Asked Question (FAQ) section.
Owner, Karen Friedman, had written fairly lengthy answers to each question. If we had simply listed them all on one page it would have been hard for visitors to quickly find the information they were searching for. We decided instead to build a question page, which you can see in the image above, with links to answers which were actually individual blog posts.
This makes it easier to search the content and creates more opportunities to optimize each question for search.
Eloquence Langauge is a language translation and interpretation company. They translate a wide range of documents and websites, including legal, medical and health related documents and human resource information. They also provide interpretation services for meetings and conferences. To learn more about what they do visit their website at: www.eloquencelanguage.com.
