Your New Truck Is A Website
It used to be that you were known by your vehicle. Service contractors and industrial companies like Lauck Manufacturing use trucks and vans to transport materials and workmen. The truck holds your logo, your phone number and your reputation. However, today’s market demands something more. Consumers use the Internet like a phonebook. A common search to find Indianapolis area mechanics might be “mechanic Indianapolis”. People are only looking at the first three or four results from that search to find the mechanic they’re going to call. Signage on fleet vehicles is...
read moreAll American Doesn’t Have to Be Red, White and Blue
When you hear the name American Eagle Basketball Goals you probably envision something in red, white and blue with a heavy Serif font to give it a traditional feel. But this product is anything but traditional and so one of Jenna’s challenges was to give them a logo which would make them stand out as well. Her other challenge was to give them something which would look equally good on top of a web page or on the product itself. The design process started as she searched for images of an eagle. The one she selected is strong, but not a literal image of an eagle with arms...
read moreHippos & Babies: Martin Concepts Logo
There is a first time for everything at Roundpeg, even cute jungle animals. At Roundpeg, we often design logos for very professional clients, such as law offices, manufacturing companies and other more traditional marks. Designing a logo for a company which sells children’s products was really different, but it wound up being a lot of fun. When Ed Martin of Martin Concepts first approached us about designing his logo he had a pretty clear idea of what he wanted. Martin Concepts manufactures a products for babies, so I wanted to make sure this logo was youthful and fun. He was set on...
read moreAdding a Sense of Motion to the Entrepreneur Advancement Center
The EAC had been using a stodgy, brown and black text treatment. As the organization changed, this old-fashioned logo no longer described who they were. We freshened the logo with bright, energetic colors, and used the arrow to represent upwards motion to reflect the EAC’s role in propelling entrepreneurs forward.
read moreSimple Web Design
Recently, we had an interesting web design challenge. Midwest Telephone Systems, better known as MTS Digital, a reseller for telecommunications products came to us for a new web site. A B2B company, their products; commercial phones and Internet products aren’t exactly visually exciting. Web Design Goal: They wanted us to create a clean, modern web design which would set them apart from their competitors. It was easy to figure out what they didn’t want - cheesy stock photography of business people on the phone, clutter, confusing buy now pages, or long lists of...
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