Aug 26 – Marketing by the Numbers
Howard Cox of Somerset CPA’s and I will be teaching Marketing by the Numbers with once again on Aug. 26. If you missed this program last time, you have another chance.
One of the reasons I am so excited about team teaching with Howard is that I have always felt good marketing is all about the numbers. While the creative execution is emotionally based, the decisions of how much, when and where should be financially based. In this lively session we look at how to set a marketing budget based on the Lifetime Value of a Customer and your existing referral base.
When we were putting together the program last winter, he and I recorded a brief podcast which you can listen to here :Click here to listen to the interview.
And if you would like to experience it in person, sign up on the form below. The program is from 7:30 – 9:00 at the offices of Sommerset CPA’s. There is no cost to attend, but we would love to know you are coming so we have enough coffee!
When you register you will also be given an opportunity to download our LifeTime Value of a Customer worksheet.
All Things Marketing: Engage Visitors
When someone walks into a store, a good salesperson greets the visitor and offers to help. The same is true for a good website. While you don’t often have a person, you should have a process to “greet” and direct visitors to the right place on your site.
This process should include a way to engage visitors, collect their name and email address so you can convert them from a random stranger into a prospect.
This topic of conversion was part of the discussion at the All Things Marketing event last spring. Here is a short excerpt of that discussion.
All Things Marketing – Personal vs Corporate Branding
Last spring I particpated in a panel discussion as part of the All Things Marketing Conference. Here is an excerpt from the discussion. The question was about Personal vs Corporate branding in social media. Opinions varied between the panelists as to whether you should brand as a company or an individual.
There are pros and cons of each to be considered. Watch the video for our opinions
Intro to Biz Planning – Aug 11
I’m going to be teaching one of my favorite seminars soon: Ten Mistakes Business Owners Make. This FREE course will give you the skills that you need to get started on creating a business plan.
In this lively ninety minute workshop, you will learn the elements of a good business plan, as well as tips and strategies on how to get started, and make planning an integral part of your business operation.
The next sessions is Aug 11 at 8:30 at the offices of Trustpointe – 6666 E. 75th Street, Suite 150, Indianapolis, IN 46250.
There is no fee to attend, but reservations are required. You can register by filling out the form below.
And as an added bonus when you register, you are enrolled in the free eCoulrse:How to Write a Business Plan in 10 Weeks
To take advantage of one or both of the FREE offers simply fill out the form below.
Hope to see you there!
Marketing by the Numbers! – Aug. 26
Good marketing begins with a budget based on the numbers which drive your business. To help our clients and friends start this process, Howard Cox of Somerset CPA and I will team up once again to teach Marketing by the Numbers.
In this workshop, we will show you how to build an ROI based budget. Howard will show you how to calculate the Lifetime Value of a Customer, and how to use this a a starting point for your marketing budget. I will explain the relationship between leads and closing rates, referral percent and advertising targets to determine where you should be spending your money!
There is no fee to attend the program, but RSVP’s are required. The class will be held at the offices of Somerset CPA, 3925 River Crossing Parkway, Indianapolis, IN 46240 on August 26, 7:30-8:30 a.m.
To reserve your seat, fill out the form below. We look forward to seeing you there!
An Association for Associations? I’m there!
I’m going to be heading up to Michigan City on July 14 to present “Marketing: Being Resourceful With a Small Budget” at the annual convention of the Indiana Society of Association Executives.
In my presentation, I’ll help these executives, many of which represent non-profit associations, how to make a big impact with a small budget. I’ll shed light on how to create professional looking marketing material on a limited budget, use publicity and PR tactics to build awareness of a company, product or service, and use strategic cross promotions to build awareness and traffic to the business and business website—all on a shoestring budget.
Members and nonmembers alike are welcome to attend. Click here for more info!
And if you can’t make it to the event, you can sign up for an online version of the program or one of my other Free online courses.
June 16th-The Influence of Marketing
On June 16th, Nick Carter, President of AddressTwo, and Lorraine Ball of Roundpeg will be teaching a class on the science of marketing practices. During this two hour session, Nick will discuss and divulge the marketing knowledge he’s acquired through years of success in both marketing and sales.
When asked why he wanted to put on the seminar, Nick replied:
I want to be honest, you aren’t going to find a whitepaper or article on the internet that will solve all your marketing problems forever. You cannot replace the synergy that occurs with a room full of passionate business-owner’s eager to grow their businesses. We will share ideas, hear new perspectives, and learn and grow together.
Simply Click on THIS LINK to register!
What is AddressTwo?
The mission of AddressTwo is to help small businesses create simple, efficient, and effective processes to manage sales and marketing. As an Authorized Partner Provider, Roundpeg is a part of that mission. Roundpeg is a local company—experts in sales & marketing—that AddressTwo has partnered with in order to help companies like yours grow. At this seminar, we’ll look at the methods that AddressTwo and Roundpeg have used to help small businesses like yours grow and succeed.
June 9 Ten Mistakes Business Owners Make Seminar
I’m going to be teaching one of my favorite seminars soon: Ten Mistakes Business Owners Make. This FREE course will give you the skills that you need to get started on creating a business plan.
Would you set out on a long trip, without a map? Of course not. The same is true for your business. You need a Business Map, and that map is your business plan.
It doesn’t have to formal, or very long, but it does need to answer some basic questions about where you are and where you are going.
In this lively ninety minute workshop, you will learn the elements of a good business plan, as well as tips and strategies on how to get started, and make planning an integral part of your business operation.
The next sessions is June 9 at 8:30 at the offices of Trustpointe – 6666 E. 75th Street, Suite 150, Indianapolis, IN 46250.
There is no fee to attend, but reservations are required. You can register by filling out the form below.
And as an added bonus when you register, you are enrolled in the free eCoulrse: How to Write a Business Plan in 10 Weeks
To take advantage of one or both of the FREE offers simply fill out the form below.
Hope to see you there!
Start Web Development with a Few Questions
Whether you are redesigning an existing site or building a new one, before you get started, take the time to answer the following questions. The result will be a blue print for a website which is an integral part of your overall marketing strategy.
Your answers will guide copywriting and image selection. They will also drive the strategies for traffic building, navigation and most important – conversion.
1. What is the main objective of your site? Credibility? Inquiries? Sales?
2. Who is your target audience? Prospects? Customers? Strategic Partners?
3. How will you drive traffic to the site? SEO, PPC, Email, Snail Mail?
4. Where in the buying process does your website fit in?
- Is it their first introduction to your company
- Somewhere they drop by after they met you or receive a sales proposal?
- A resource for after-sale support?
5. What actions do you want your visitors to take? Request more information
6. How will you encourage visitors to give you contact information – what type of conversion strategies will you employ?
7. How will you measure the success of your website? Visits, Leads or Sales?
8. How does the website tie into your other operations?
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Want to learn more about web design? Check out my seminar on Wednesday, May 5 from 3:30 – 5:00 on how to improve the ROI of your Website
The program will be hosted at the Offices of Trustpointe
6666 E. 75th St., Ste. 150, Indianapolis
In this 90 minute program you will discover:
- How to use social media, email and even traditional media to drive traffic to your site
- How to create forms and offers to convert visitors into prospects
- How to use blog posts and drip campaigns to increase repeat visits, demonstrate your expertise, engage your community and increase your sales.
Cost: $35 Click here to register
Two Classes To Accelerate Your Recovery
As the economy is starting to come back, are you ready for the uptick? Is your marketing, website and sales skills up to date? If not, now is a good time to take a refresher or learn something new. I will be offering two programs this coming week to help you do, just that.
Both will be hosted at the Offices of Trustpointe
6666 E. 75th St., Ste. 150, Indianapolis
May 5, 3:30-5:00 p.m. How to improve the ROI of your Website. In this 90 minute program you will discover:
- How to use social media, email and even traditional media to drive traffic to your site
- How to create forms and offers to convert visitors into prospects
- How to use blog posts and drip campaigns to increase repeat visits, demonstrate your expertise, engage your community and increase your sales.
Cost: $35 Click here to register
May 6, 8:00 – 11:00 From Random Strangers to Raving Fans In this class you will learn a systematic approach to using marketing to generate qualified prospects, and move them through the stages of engagment from prospect, to client, to raving fan. You will discover:
- How to identify the most attractive niche
- How to focus marketing messages and content on your niche
- Creaete conversion experiences and drip campagins
- Discvoer your prospects pain and provide solutions which make clsing the sale the natural outcome
- Develop a self sustainging referal process
Fee: $29.99 Seating is limited, so be sure to register soon. Click here
