Make Pictures Part of your Web Design Strategy
Lately, I have been seeing a lot of bloggers adding images to their posts. And if you are paying attention, you have probably noticed many more pictures on our blog too. Why? There are several very good reasons to add pictures to your blog and web design strategy: Google and other search engines are doing a much better job of indexing images. The picture gives you one more hook for search. Pictures attract the eye. As people scan your blog archive, they are drawn to the posts with an image. Images can reinforce or expand the ideas presented in the blog post. The trick is to pick the...
read more5 Simple SEO Tricks to Increase Traffic
Marketing is a numbers game, and one of the most important numbers is the amount of traffic to your website. If you don’t have visitors, then you won’t have prospects. So the question is, how do you increase traffic? Some companies turn to search engine optimization (SEO) professionals. These very smart, successful companies earn their living managing comprehensive SEO programs for clients. Using a complex process, they create a steady stream of content and links to improve the visibility of their clients sites on key search engines. But what if you are a small business with...
read moreMTFW: Getting Started with SEO
Today, search engine optimization is a critical part of marketing. If you can’t get found on the Internet, you’re losing out on valuable chances to find customers. We were joined by Jenn Lisak of DK New Media, a local firm that specializes in new media, search engine optimization and digital marketing. We discussed how to can get started with SEO and start getting found on search engines. Podcast Powered By Podbean About our guest: Jenn Lisak is a Marketing Consultant & Client Advocate for DK New Media, where her main responsibilities include...
read moreThe Image of a Marketing Organization Chart:
On Business Notes from Roundpeg, we look at which posts are popular, what keywords drive traffic and where our traffic is coming from. I am continuously surprised that one post, Marketing Organization Chart, written three years ago this month, continues to drive traffic daily. It was so popular, I built a series around the topic, but the nagging question remains: Why do we get so much traffic for this group of posts? It seems search terms such as “marketing org chart,” “marketing organization chart” and “marketing organization charts” each generate...
read moreWhy Google+ Sucks (But We’ll All Use it Anyway)
Oh, Google+. What are we going to do with you? You’re the awkward late party crasher who’s trying to horn in on the conversations and make everyone do things they really don’t want to do. Things were going so well–we’d reached equilibrium with the social media Big 3 (Twitter, Facebook and LinkedIn), and then you came along and had to reinvent the wheel. As humans, we only have so much to say. The status quo social networks seemed to cover all the bases: Facebook for friends, family and informal interactions, LinkedIn for all things professional and Twitter for...
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