Writing for Search – Writing for People
When I was in corporate, we had something called a matrix structure. In this weird format, I reported to multiple managers and multiple staffers from different teams reported to me. The purpose was to make people responsible to the teams they were supporting, regardless of the department in which their head count resided. While this worked sometimes, with really good managers and really good team members, most of the time it was a mess as people ended up dedicating more time to things they wanted to work on, rather than the most important programs overall. I am reminded of this...
read moreLinks: The Company You Keep
In business, as in life, you are judged by the company you keep. People look at your associates and assume you share similar values. The same is true of the internet. Google and other search engines assign values to your website, in part, based on the inbound and outbound links. The process of link building can be complex, confusing and time consuming. Done well however, the payoff can be a significant increase in the visibility of your website in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Large...
read moreSmall Business Marketing: Tips, Ideas and Strategies
I write blog posts for a several of reasons: Share marketing tips to clients, prospects and referral sources Announce upcoming events Create a steady stream of keyword rich content to help improve our search rankings Give visitors some insight into the personality behind the roundpeg brand. While all of the reasons are valid, today I want to take a closer look at using blogs to improve search position. To do that, you need to put yourself in the shoes of your visitors and anticipate what words they might use to find your site. (It helps if your have good analytics, so you can see what...
read moreSEO Doesn’t Happen Overnight
Small business owners who have invested $1,500 – $3,500 in their company websites are often frustrated when the site doesn’t instantly appear on page one of a Google search. But this takes time. For most searches, Google returns literally thousands for responses, and moving to the top of the list requires a concerted effort. I found this SEO Success checklist on which outlines the critical components for the long-term and lasting success of your natural search engine optimization efforts. If you are interested in improving your search position, download this list. Print...
read moreThe Key is in the Words
Search engines like lots of copy, containing key words, repeatedly if possible. Your readers, with serious attention deficit want you to get to the point quickly. The conflicting need of these two audiences is enough to make even the most seasoned writer a little crazy. When you are writing specifically for SEO, it helps to focus on the very best phrases. One tool you can use to find a starting point for word selection in your copy is the keyword tool from Google Ad Words. Simply type in a phrase you believe prospects will use when looking for your type of business and the tool will...
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