Can You Pivot?
When faced with changing market conditions, aggressive competitors or superior competitors, what do you do? Do you continue in the same direction or can you pivot? Change your strategy, maybe even your core product offering? In a recent post, Seth Godin makes a compelling argument for why Kindle needs to pivot, changing from a premium product model to a low cost leader in the face of overwhelming competition from iPad. He says: The only way to get authors and publishers to embrace this device is to sell 20,000,000 of them. You either become the best and only platform for consuming...
read moreSeth Godin The Master of the Obvious
I am Seth Godin fan. I like his no nonsense approach. He writes what he thinks, sometimes takes a bit of heat for his opinions, and others, simply states the obvious, or restates is so it hits home. For example: his column from 2006 -Ten Secrets of the Marketing Process is quick read, and nothing really new. I just like the way he says it: My favorite of the top ten: 4. Irrational, strongly held beliefs of close advisers should be ignored. It doesn’t matter if they don’t like your logo. I wish every one of my clients would read this over and over and over again. ...
read moreNo Second Class Customers!
In a recent blog post Seth Godin describes the delimena of providing preferential treatment to loyal customers without alienating prospects. He makes a good case for improving your overall customer experience, and I agree. As a business owner, whether you are a restaurant owner or a printer, your challenge is to make everyone feel valued. Read the rest of the...
read moreSeth Godin is Changing How I Feel About eMail Marketing
Seth Godin says “Real permission is different from presumed or legalistic permission. Just because you somehow get my email address doesn’t mean you have permission.” As an serious eMail marketer, with numerous clients who do the same, I don’t want him to be right, but I know he is. People are tired of reciveing emails they didn’t ask for, unsolicited sales pitches and requests for their attention. The challenge? We have to be better marketers to earn their permission! Also read Jim Cota’s notes on the subject! ...
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