Small Business Marketing: Tips, Ideas and Strategies

I write blog posts for a several of reasons: Share marketing tips to clients, prospects and referral sources Announce upcoming events Create a steady stream of keyword rich content to help improve our search rankings Give visitors some insight into the personality behind the roundpeg brand. While all of the reasons are valid, today I want to take a closer look at using blogs to improve search position.  To do that, you need to put yourself in the shoes of your visitors and anticipate what words they might use to find your site. (It helps if your have good analytics, so you can see what...

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Great Web Copy Begins with a Word

Everyone wants the key to success. The one right way to do something. Unfortunately when it comes to web design, like many other marketing strategies, there is no one right answer.  Especially when you are working to please multiple audiences. One of the great challenges of web design is creating a site which serves the needs of the search engines and the real people who visit your site, and hopefully buy something along the way.   How do you find a balance between the needs of these two very  different audiences? Your task is to develop content which is interesting and eye catching to...

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