Does Your Marketing Organization Chart Contain Social Media?
Earlier this year Jackie Huba predicted: My prediction for 2010: social gets integrated into business functions. That means: social media policies, aligning social media strategies and tactics with overall business objectives and revenue goals, and realigning functional teams. If she is right, if Social Media is going to be a significant part of your small business marketing organization chart several things need to happen. Someone has to own the social media strategy. Everyone in the organization can participate, lets face it they will even if you tell them not to, but there needs to...
read moreMarketing Organization Begins with a Budget!
About a year ago, I wrote a post about a Marketing Organization Chart which looked at the four key elements of your marketing plan: Strategy, Lead Generation, Conversion and Customer Service. While all the pieces are important, I would like to take a closer look at the impact of customer service on your overall marketing budget. Many firms make the mistake of spending the bulk of their marketing funds on new customer acquisition, and very little on retention. In most cases, this is a huge mistake. Why? If you have existing customers, people who know and like you these are the people...
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