MTFW: Environmental Marketing
Developing an environmental strategy is good citizenship, but as you discussed with our guest Jennifer Riley Simone, it can be good marketing as well. The conversation drifted from how companies incorporate green into their marketing, to how green causes can take advantage of new technology. You can listen to the podcast here. Podcast Powered By Podbean And be sure to tune in next week for another interesting topic. More than a Few Words is broadcast live every Wednesday, from 10:30 – 11:00 To listen live check out our station on BlogTalkRadio.com Till then you can check out...
read moreMTFW: Community Marketing w/ Steven Shattuck
All sorts of companies and associations need marketing support, not just consumer products. So how do you approach marketing for community events and social causes. This week we spoke to Steven Shattuck, the communications director Irvington Halloween Festival, about their marketing activities. Steve shared his perspective on how non profit associations and community events can use social media and video to build excitement and involvement in their event. Listen to what he had to say: Podcast Powered By Podbean About our guest: ...
read moreIt is About Them
Have you ever been in a conversation with someone who only talks about themselves? I have, at more networking events then I care to remember. While I stand there politely for a few minutes asking the appropriate questions, I find myself getting annoyed when they show no interest in me as anything other then a potential customer. I have learned to gracefully end the conversation and walk away. The same behavior carries over when I am watching television, reading a magazine, looking at email or direct mail. If the advertiser doesn’t make it immediately oblivious they care about me (my...
read moreMore than a Few Words – Whale Hunting
Do you have what it takes to go after the really big clients? And more importantly, should you? Join us as we talk to Dr. Barbara Weaver Smith, (@thewhalehunters) founder and president of The Whale Hunters and Matt Nettleton, (@mattnettleton) my sales coach from Sandler Trustpoint. Do you have any comments or questions about Whale Hunting? Join the conversation with a comment or question. Post it here, send it to one of us on Twitter. Remember to use the hashtag #MTFW on Twitter, so we can find your comments during the broadcast. Or you can call in during the show at (805) 285...
read moreClass Is In Session
There is no such thing as bad student…only bad teacher. -Mr. Miyagi As I was trudging through 16 years of school, I never thought I’d be the one teaching. As an Indianapolis web design firm, we choose to provide training for all of our clients. We like small business owners to feel empowered to manage their websites to support their business objectives. Training is a standard part of every web design project. So as we are wrapping up the design phase, I always set a side a few hours for training on how WordPress. I’ve taught clients of all ages and skill levels. Working...
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