Finding My (Writing) Voice
by Melissa Hennig I’m now into week two at Roundpeg. I think that the first week went well, and I was able to write blogs, Twitter and Facebook posts for clients. Now, halfway into my second week, I’ve discovered something I’ll probably have to work on all summer: figuring out how to have the more conversational writing tone small business blogging requires. As someone who is used to writing academic papers and press releases, this is a definite challenge for me. Having taken a class on social media, I know there are a few important components which differentiate blogging from...
read moreMeet Scott Pfeiffer
Hello, my name is Scott Pfeiffer. I will be a sophomore at Bradley University which is located in Peoria, Illinois. I am majoring in Interactive Media with a minor in graphic design. For those of you who don’t know, Interactive Media is the creation of graphics, video, audio, text and animation for usage on websites. This appeals to me because it allows me to be creative. A minor in Graphic Design will assist my creativity and enhance skills related to designing. While my school work keeps me busy, I can usually find some free time to participate in activities that I love...
read moreMeet Our Interns
Summer has started, and our interns have arrived. You have already seen blog posts from Stephanie and Melissa, now here is your chance to meet them on video.
read moreNext Big Thing – Rocky Walls
By now you may have had a chance to listen to an episode or two of our new feature on the Roundpeg blog, “Next Big Thing.” It is an interactive opportunity for young professionals in Indy to meet one of their own: someone young, successful, and on their way to becoming a staple in the Indy business community. Recently, I sat down with Rocky Walls of 12 Stars Media. Rocky and his partner Zach Downs are advocates of video as a tool that creates relationships and invites communication. Their “Real Simple Video” service is a great tool that literally anyone (including...
read moreWhat’s Your Company Worth?
Recently, I attended the Business Marketing Association’s February event. The speaker was John Luginbill of The Heavyweights, who discussed increasing your company’s value. One of the lessons I took away from his presentation was that all of us-CEOs, managers, and even entry-level employees-own our own company. The real lesson is that we all have a personal brand, and it’s up to us to decide how much that brand is worth. Every time we learn a new skill, acquire knowledge, or exceed expectations, we add value to our brand. At the same time, just like with multinational...
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