Start the Year Right
I love New Year’s Day. On this day almost anything seems possible. Closing the books on 2011, it is time to plan for the year ahead. And just like every year for the last ten years, I am putting the finishing touches on my business plan. While not as formal as the plans I wrote in the early years of the business, I still spent time reviewing goals and tactics. I focused on mapping out some of the big changes we need to make in the months to come if we want to hit our year-end sales goals. As I reviewed my plan I spent some time researching what other business consultants were...
read moreGreat Businesses:More than a Great Idea
Indianapolis Business Plan Maybe you have a great idea for a business. Transforming that idea into a functioning business will take more then just the idea. Your business plan needs to consider all aspects of running the business. In an article on Startup Professionals Musings I found a great list. The author said every business needed to include the following into their business: A Plan to manage your financials and physical assets. A business plan. Product development process. Funding process. A plan to manage human resources. A plan to leverage information technology. Process for...
read moreStarting A Business in Two Steps
Starting a business is exciting. There is so much to be done. Planning, building a revenue model, creating a budget, and developing branding are all important parts of starting a business, right? According to Eric Tobias, founder of iGoDigital those things are a waste of time in the very early stages. Speaking to a packed house at Verge the other night, he said it is easy for entrepreneurs to get distracted by those elements before the know if they have a product anyone will want. His advice was simple: Build a prototype Go get a customer Don’t do anything that...
read moreBusiness Plan For Marketing Firms
Are we, marketing firms really different then other small businesses? That was a question I wondered about when I saw a question from Darren Dahl, a writer for Inc. Magazine. He was working on an article about business planning for specifically for our industry, and was looking for input. From my perspective, the suggestions, tips and strategies I sent him, weren’t really that different from what I would say to any small business owner. They were included in a terrific piece, which included comments from owners of agencies like Roundpeg around the country. I think the...
read moreIs a Picture Worth 1,000 Words?
I like strong visuals, but sometimes I think the wrong picture simple adds to the confusion. The image below is one such example. I found it in a post on the Church of the Customer Blog. While I typically enjoy their blog and agree with many of their suggestions, I think this one is way off target. The graphic below is supposed to be a simple, one page snapshot of a strategic plan. It is pretty to look at, but impractical to create. I like the organization but I think I would spend more time trying to create the visual then working on the plan. What do you think? Don’t...
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