Start the Year Right
I love New Year’s Day. On this day almost anything seems possible. Closing the books on 2011, it is time to plan for the year ahead. And just like every year for the last ten years, I am putting the finishing touches on my business plan. While not as formal as the plans I wrote in the early years of the business, I still spent time reviewing goals and tactics. I focused on mapping out some of the big changes we need to make in the months to come if we want to hit our year-end sales goals. As I reviewed my plan I spent some time researching what other business consultants were...
read moreBusiness Map
When you set up on a long trip to an unfamiliar location, you need a map. The same is true for your business. Discover the most common mistakes business owners make as the develop their business plan, and how to avoid them Want to join us? Click here to find out when the next session will be held! This session is offered at no charge by Roundpeg, an Indianapolis social media /web design firm.
read moreLessons from a Big Girl Vacation
I’ve had a real job for about 18 months, but I’ve never taken a real vacation. Sure, I had a couple days at Christmas and a few days for some minor surgery, but nothing lasting even a week. Until June 6, when I took two weeks off. For many people, taking two weeks away from their job is unthinkable. For someone at a small business, it’s even harder. I asked Lorraine for permission a year ago to take my dream trip to Egypt, a belated graduation gift. I wouldn’t just be out of the office–I would in all likelihood be without Internet access at all, and certainly...
read moreStarting A Business in Two Steps
Starting a business is exciting. There is so much to be done. Planning, building a revenue model, creating a budget, and developing branding are all important parts of starting a business, right? According to Eric Tobias, founder of iGoDigital those things are a waste of time in the very early stages. Speaking to a packed house at Verge the other night, he said it is easy for entrepreneurs to get distracted by those elements before the know if they have a product anyone will want. His advice was simple: Build a prototype Go get a customer Don’t do anything that...
read moreBusiness Plan For Marketing Firms
Are we, marketing firms really different then other small businesses? That was a question I wondered about when I saw a question from Darren Dahl, a writer for Inc. Magazine. He was working on an article about business planning for specifically for our industry, and was looking for input. From my perspective, the suggestions, tips and strategies I sent him, weren’t really that different from what I would say to any small business owner. They were included in a terrific piece, which included comments from owners of agencies like Roundpeg around the country. I think the...
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