More Than A Few Words: Traditional Media, 2011
At Roundpeg we spend a lot of time with clients focused on using social media to “tell their story” Long before social media, there was PR. And even today, in a very wired world, there is still a role for traditional PR. Join us as we talk about the role of traditional public relations in your marketing mix with Jennifer Reginer, an Indianapolis Public Relations professional. As an BohlsenPR account executive, Jennifer works clients such as Rich Mullins Film, Masala Bhangra, Indy Food Swap, Green Lab and with indie authors through client Author Solutions . Do...
read moreThe Internet Makes PR More Challenging and More Effective
PR used to be an easy gig. Step One – Write a press release, educational article or case study Step Two – Submit it to a list of reporters in your targeted media Step Three – Collect the clippings and start over But as newspapers struggle to find advertisers, the amount of content shrinks. As a result, especially here in Indy, fewer and fewer stories are featured in the print version of the publications. In an interesting article in Web Designer Depot, the author suggested that the iPad may very well be the last nail in the coffin of traditional media. While I am...
read moreSample Press Releases
At Roundpeg, we distribute hundreds of press releases each month to both local and national media outlets. How does a small firm turn out so many news stories? It is easy when you realize most press releases are relatively simple; just a few paragraphs, designed to whet the appetite of the writer. Here are a few examples of typical press releases you can use as a starting point for your own release. substitute a few details about your firm, and you are well on your way to completing your release. New Hire Press Release Sample Press Release: New Product Press Release Sample: Special...
read moreIf you hold an event and no one comes, is it still an event?
Small business owners often consider running a special event as a way of introducing their business to prospective clients. They hope the event will generate PR and create BUZZ. Our new intern Allison Carter shares some thoughts on how to structure the event to attract the attention of both the media and the community. By Allison Carter: Holding an event is a great way to raise your profile in your community. It gets your name out there, and lets you meet face-to-face with potential customers and share your expertise. But even the best event in the world won’t help you if no one...
read moreThe Internet is Forever – Four PR Tips to Stay on Top
The internet has changed the way we write press releases. Why? Because today’s newspaper is tomorrow’s birdcage liner, but the internet is forever. As a result it is more important to me that a story work well in the on-line world. While traditional press releases are often written leaving the reader wanting more, on-line releases are complete, written with an eye toward search. Here are a four tips to improve your release: Keywords – Think like your reader. What words will people use when looking for companies like yours. Be sure those words appear in your...
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